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More than 300 campaigns and 150 corporate identities,

awarded with 85 national and international awards

? It’s him. ​

The “Goodbye Monopol” events, which paid tribute and promoted

international street artists? It’s him. ​

The cult “Roude Léiw” beer bottles, brewed by the Brasserie Simon? It’s him.

The Ritzenhoff “Roude Léiw” beer flutes and “Gëlle Fra” champagne flutes? It’s him.

An acclaimed creative director and serial communicator in Luxembourg and above?

Will Kreutz - It’s him. 


After winning a “lifetime achievement” award in 2010,

he decides to be the one to make and break the rules...

With “Atypical”, he chose upright partners for himself.

He has no more restraints to his inspiration nor to his enthusiasm. 

His playing ground of predilection?

High end consumer products that appeal to the public at large. 

A product range with a deep emotional connection to Luxembourg, making use of two strong and recognizable national symbols, the “Roude Léiw” and the “Gëlle Fra”.

First with Beer and Crémant, then with coffee beans; both products being wrapped up

in coherent and exceptional packaging designs,making for a unique experience.

What’s to be expected from him in the future?

More Crémants, Beer, Whisky, Chocolates, or outstanding wines… who knows?

Always reinventing himself and coming up with new ideas and original creations,

but never copying existing concepts, his products are 100% authentic.

​100% bliss. 

About Will Kreutz
Enfant terrible ?

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