Gëlle Fra®. An Icon in motion.
Created in 2016 by Will Kreutz, the europewide protected Gëlle Fra® brand has grown into a living platform that celebrates Luxembourg’s craftsmanship, creativity, and national identity through contemporary products
developed in close collaboration with local partners.
What began as a vision has evolved into a shared journey - one driven by people, passion, and a commitment to
“Made in Luxembourg” quality.
At its core, Gëlle Fra® stands for meticulous collaboration: carefully selecting trusted producers, actively shaping each product’s development to meet distinct quality and taste standards, and building a recognizable visual identity through strong packaging, communication, and merchandising.
Supported by an extensive distribution network - from supermarkets and delicatessens to gas stations, grocery stores,
and a fast-growing online shop - the brand continues to expand its reach while staying rooted in local expertise.
Behind every creation are renowned Luxembourgish family businesses, often led by a new generation that respects raw materials
and preserves traditional know-how while embracing innovation.
Together, these partnerships form the essence of Gëlle Fra® - a symbol that evolves through collaboration.
Since 2021, the portfolio has highlighted Luxembourg’s terroir through eaux-de-vie such as Quetsch and Mirabelle, an award-winning Dry Gin, a richly nuanced Whisky aged in wine barrels, specialty Beer, fine regional wines, and exceptional Crémants.
Looking ahead, the next chapter introduces a vibrant new product family:
Gëlle Fra® Orancello, Limoncello, and Maracuja, each accompanied by a refined Crema variation.
These additions mark an exciting expansion of the range - blending Mediterranean inspiration with Luxembourgish craftsmanship,
and opening new moments of enjoyment for a broader audience.
Gëlle Fra® continues to move forward with purpose - exploring new shapes, new ideas, and new expressions of a modern icon.
The coming months will reveal further developments, proving once again that while the symbol remains timeless,
its spirit never stands still.
The Gëlle Fra® Collection - Embrace Pure Tradition
°6 Year aged Single Malt Whisky Gëlle Fra® - Dry Gin Gëlle Fra® - Gëlle Fra ® Marc de Grappes
Gëlle Fra ® The "Extraordinaires" Spirits in collaboration with Diedenacker Distillery in Niederdonven.
°Crémant de Luxembourg Gëlle Fra®, Brut First Edition "Black" with Domaine Henri Ruppert in Schengen (Sold out)
°Organic Rosé wine Gëlle Fra® in collaboration with Domaine Krier-Welbes in Ellange-Gare (Sold out)
°Crémant de Luxembourg Gëlle Fra®, Brut in collaboration with Domaine Paule Mathes in Wormeldange
and the luxembourg artist Gigi Bibs Biberich
°Limited on 296 bottles of a Crémant de Luxembourg, Rosé, 6 years fermented in the bottle
with Domaine Paule Mathes in Wormeldange. (Sold out)
°Gëlle Fra® Special beer "Strong Ale" in collaboration with Den Heischter in Heiderscheid.
°Gëlle Fra® Orancello, Orancello Crema, Limoncello, Limoncello Crema, Maracuja and Maracuja Crema,
in collaboration with Sarah Marinkovic and Patrick Fantini at Difrulux Distillery, based in Breidweiler.
More...
1923/2023 - 100 years Gëlle Fra.
Gëlle Fra (“Golden Woman”) is a gilded bronze statue by the Luxembourg artist Claus Cito.
It was erected with funds raised during a national fundraising drive in honour of the 2000 volunteers from Luxembourg
who died on the field of battle in World War I.
Inaugurated on 27 May 1923, Gëlle Fra, the symbol of the national resistance, was destroyed by the Nazis in 1940,
but was then partially reconstructed in 1945. It was fully restored to its original appearance in 1985.
The statue pays homage to all Luxembourgers who died for the freedom and independence of their country.
This is how the courage and self-denial of the volunteers in World War II were highlighted by Grand Duchess Charlotte
on one of the sides of the pedestal, while the Gëlle Fra also pays homage to the contingent that Luxembourg dispatched to Korea
at the request of the UN.
Situated in the Square de la Constitution in the City of Luxembourg, the Gëlle Fra was exhibited at the entrance
of the Luxembourgish pavilion at the Shanghai World Expo in 2010.
(de)signed to please - GËLLE FRA®.
**Gëlle Fra®: Enregistrement de marque de l'Union Européenne N° 016050437
